Resources

Managing Nonprofit Blogs and Articles

Keeping up with a nonprofit content strategy can mean wrangling, writing, and optimizing day in and day out. There’s not a lot of shortcuts, but there are ways to make your life easier. With this set of articles, I round up some of the things that have worked for my clients.

Motivating Your Colleagues to Create Effective Nonprofit Website Content
It’s very tricky to get stories, blog posts, or expert articles from your co-workers on a schedule. It’s even harder if those people are in a different department or have different priorities. I share six questions you can use to optimize your process and hold your colleagues accountable.

How to Do a Nonprofit Website Content Audit, in Six Steps
Doing a content audit means reviewing each of your nonprofit website's content pages to help you make informed decisions about which content to keep, update, or remove. With a good plan for who will do the audit, what criteria you’ll use and the steps to follow, this doesn’t have to be a daunting process. I share six steps to streamline.

Content Audits: Easier Than You May Think
My clients are rarely eager to take on detailed content audit. But they’re very useful: it can help you identify outdated, repetitive, or irrelevant content on your website, improving the user experience. By tagging each page for a set of criteria, you can immediately archive content that isn’t useful and make a plan for updating other problem pages. And you don’t need a subject expert to take it on.

Schema Strategies for Nonprofit Content Websites
Schema, or structured content inside your webpages, can not only help you get higher SEO, but also to put your information front and center on Google. Thinking through how to use them, however, can fall right between the job of a technologist and a content or marketing team member. Have you been nominated to understand what might make sense for your site? I provide some thoughts that can help.