Resources

Videos About Nonprofit Websites

This collection is primarily a set of recorded webinars, all designed to help nonprofit staff to make smart decisions and optimize their own site.

Eight Guidelines for Highly Credible Nonprofit Websites (25 min, Apr 2025) 
A credible, trustworthy website is essential for nonprofits—especially in today's era of misinformation. When visitors don't trust your online presence, it undermines their willingness to donate, get involved, and even their faith in your organization's mission. What makes a website trustworthy? In this recorded webinar, we'll walk through eight practical tips based on Stanford University's influential guidelines for establishing web credibility, updated specifically for today's nonprofit.

Ohio Legal Help's "Listen to Article" feature (25 min, Sep 2024) 
In this recording, Laura S. Quinn interviews Susan Choe of OhioLegalHelp.org about the website's Text to Speech feature. Susan demos the functionality, which allows users to listen to the text of pages and articles, talks about how it's working for them, and what it took to implement it. After this 20-minute or so deep dive, we take a few specific questions.

Using an Engagement Pyramid to refine your nonprofit’s website strategy (56 min, Sep 2024) 
Ever feel like your website is trying to be all things to all people? Crafting a strategy that balances your goals with those of your audience is both an art and a science. This recording of a webinar talks through how an “Engagement Pyramid” can help. It helps almost any nonprofit to map out the complexities of website priorities to find a good balance. Creating a pyramid can also be a very useful thinking tool to bring diverse stakeholders together to make important decisions about your strategy.

GSC for SEO: Using Google Search Console for nonprofits' technical SEO (45 min. June 2024) 
Through an extensive live demo of Google Search Console (GSC), Laura S. Quinn talks through how to use GSC to understand how Google sees your website. Showcasing real-world data from various small and medium-sized nonprofits, we’ll talk through how even the most non-technical of users can use GSC to check Google whether is showing all your pages to searchers, identify common problems, and explore practical solutions to ensure your entire web presence is optimized for search engine discovery.

​Squarespace vs. WordPress for smaller nonprofit sites (56 min, Oct 2024) 
In this recorded webinar, Laura S. Quinn, an unbiased expert in nonprofit tech comparisons, hosts Ed Harris from Blue Hills Digital, who has extensive experience implementing both SquareSpace and WordPress for nonprofits. In this session, they dive into the key differences between these platforms, helping you identify which is the best fit for your nonprofit's small to mid-sized website. Ed demos the back-end functionality of each platform, giving you a first-hand look at how they operate.

Nonprofit website graphic design costs: What’s behind the price tag? (58 min, Nov 2024) 
Are you struggling to understand why website graphic design prices for nonprofits can range from $2,000 to $40,000? (And yes, sometimes even more!) The Nonprofit Website Insider hosts Lauren Atherton, the brain behind  HeartSpark Design . She's seen it all—from scrappy startups making templates work to established nonprofits investing in custom designs. In this webinar, she’ll talk through the possibilities – no jargon, no sales pitch, just straight talk about what different design options really mean for your nonprofit.

User Testing: Is Your website trustworthy and easy-to-use? (30 min, May2024) 
In this recording of a webinar, you'll learn how any nonprofit staff member can easily conduct basic user website testing. Laura S. Quinn --who has more than 25 years of experience working with nonprofits on websites, as well as several years as a full time user researcher--will cover who to test with, logistics, how to prepare, and simple ways to test key things like credibility and the user-friendliness of core tasks.